for companies that wanna go somewhere fast
In five days, from 6–8K buyers who had stopped buying.
More conversions. Every lead scored and routed.
You don’t know why it won’t move.
Tools send messages. Dashboards show charts. Nobody answers for the number.
We do.
IIT Delhi.
IIT Bombay.
BITS + NITIE.
Three of four founders are at or from the IITs.
2025
2025
MarTech 2024: Gold, Silver, BronzeWork done by our founders at Havas, UnifyApps and go, pal!
More direct orders from one in-app game
KFC India, at Havas
App orders over average. An all-time high.
KFC India, at Havas
In 5 days, from 6–8K lapsed buyers
A gifting brand, at Havas
New orders from push alone. ₹0 on media.
Bisleri, at Havas
More conversions. Leads scored and routed.
Electronics and broking, at Havas
Seat forecast accuracy, per show, per theatre
A global film studio, at Havas
A compliance check. It took a day.
Mashreq Bank, at UnifyApps
Calls a day, from an AI control tower
Axestrack, our founders
Most of this was done at Havas and UnifyApps, before go, pal!. Every card says where.
more direct orders
From one in-app game. KFC India, at Havas.
We own: repeat rate, reactivation, blended CAC.
Open the lanemore conversions
From scoring and routing every lead. Electronics and broking, at Havas.
We own: match rate, audience conversion.
Open the laneper compliance check. It took a day.
Handed to an agent. Mashreq Bank, at UnifyApps.
We own: hours returned, conversion lift.
Open the laneRead-only access to your analytics. We map journeys, signals and gaps.
We name the number and the target. You sign off.
Journeys, data flows, agents — inside your stack. A report against the number every week.
The system runs. Your team owns it. We leave a runbook.
Retention
Ran retention for 12+ brands at Havas. KFC and Bisleri among them. Team 3x. Revenue 2.5x.
e4m 30 Under 30, 2026
Read bio BITS + NITIEData and prediction
Built Deep Flux. Havas bought it. 14 years in martech, AI and cloud.
Professional Cloud Architect
Read bio IIT BombayAI agents
Builds agents that do real work. Took a bank’s compliance check from a day to five minutes.
9 production projects shipped
Read bio IIT DelhiEngineering
Builds what the rest of us promise. Prototype to production.
4 years building production systems
Read bioFirst call: 30 minutes. A founder on it. We talk about your number.
Give us read-only access to your analytics. Mixpanel, Segment, Singular, Braze, CleverTap, whatever you run. Within a week, you get:
The journeys you’re missing.
The upside, in rupees.
How healthy each channel is, and how much of it you use.
Two campaigns we’d run first.
