AI systems.
Marketing data.
Built deliberately

Motion Education, run by Nitin Vijay (NV Sir), had a massive student base but a finite teacher. They needed an AI that felt genuinely like him — not a chatbot, not a FAQ bot. Built pre-LLM maturity, when Hindi voice AI was widely considered infeasible.

AppsForBharat's ShriMandir app had 25 human astrologers handling per-minute chat consultations. Users were frustrated by slow responses and long pauses for analysis. The company needed precision at scale — and a pricing model that didn't penalise the user for thinking time.

Mashreq Bank (one of UAE's oldest financial institutions) had analysts spending a full working day per Politically Exposed Person verification — querying multiple databases, cross-referencing news, manually building risk profiles. Expensive, slow, and audit-fragile.

Mashreq Bank's marketing team was bottlenecked at content production. Every piece involved multiple handoffs across briefing, research, writing, brand review, and scheduling. The need was a fully integrated agentic system, not another writing assistant.

Dubai Government needed an agent that wouldn't just record minutes but participate — retaining context across every prior board meeting, flagging contradictions with earlier decisions, surfacing forgotten commitments live. The bar: secure, government-grade, sensitive context, no leakage. Like a founder's office in the room.

Axestrack runs control-tower operations for large logistics fleets. The bottleneck was human: every anomaly, delay, or upsell call had to route through ops managers and call agents. They needed a system that could detect, decide, communicate, and execute — all in parallel — across thousands of events a day.

Resonance Eduventures is a major competitive exam coaching brand based in Kota. They needed a full brand and marketing campaign for a course launch — including offline presence, digital assets, and student engagement during JEE exam season.

Prashant Kishor — the political strategist who brought data science to Indian politics — needed a system to help members of his JanSuraaj youth clubs find employment. The challenge: grading diverse skill sets, matching them to industrial opportunities, and building training pathways.

CSA, part of Havas Media Network, runs marketing-technology delivery for a roster of enterprise brands. Parva moved from running owned-channel execution to leading the practice — with a mandate to scale the team, the revenue and the client book simultaneously while holding quality.

As Marketing Automation Specialist at PivotConsult, Parva drove sales and retention across 12+ brands simultaneously — KFC, Bisleri, Tata 1mg, FnP, HDFC PayzApp, Wildcraft, Woodland, Nysaa, IOB, House of Masaba, Grown Brilliance and Sleepwell.

Brands pour crores into a mix of TV, OOH, print, Google, Meta and LinkedIn, then credit whatever the last-click dashboard happens to see. Parva built a bespoke attribution engine that modelled organic and social headwinds across offline and online spend, isolating incremental contribution so the gap between budget in and outcome out could finally be read.

Alongside a CDP build, Parva shipped an AI inventory / decisioning tool that surfaced the next best action in real time rather than after the fact — recognised at the Smarties. (Flag: internal architecture and hard metrics for this tool aren't documented here yet — this is the grounded outline; send specifics to deepen it.)

Parva co-founded dotler.ai in Bengaluru — agent architecture and product build over a focused three-month sprint, then a clean exit once the research showed where the market wasn't. (Flag: product internals are summarised from the founder brief — send specifics to expand the build section.)

gopal's first delivery: an AI + analytics build for a logistics / fleet-telematics client. Reporting, live vehicle-data access for agents, and self-screening lead intake — built so the data layer is owned before the agent layer, and nothing depends on a black box.

India's mental health spend is 10× lower than western averages. The gap isn't just affordability — it's cultural design. Therapy feels elite. Advice feels intrusive. Emotional learning is never taught. Puneet spent three years in therapy research, shadow work, and reiki before founding Unstress. Built the Chain-of-Listening (CoL) engine for stress-pattern rewiring with a WhatsApp-first, emotionally aware UX.